Attributing influence to one touchpoint isn’t always accurate, so enabling multiple attribution models makes it easier to track and measure campaign influence with greater accuracy. You can start to understand marketing effectiveness across all initiatives with the campaigns you have stored in Salesforce. This new release brings multi-touch models to Salesforce Dashboards, making this data easily accessible within your CRM. Pardot’s Influence Attribution Models allow you to leverage out-of-the-box attribution models to track the impact of your marketing campaigns, and easily understand which campaigns are building more pipeline or closing more deals. We’re excited to announce two exciting new releases as we come up to Dreamforce 2017: Pardot Influence Attribution models and Salesforce Engage for Outlook.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |